The Concept of the American Dream - 1331 Words

The American Dream is a concept that in many ways defines the values of American society. There is no one specific version of the dream, but there are certain elements that are almost universally agreed-upon, most especially the link between hard work and success. That success is usually embodied in home ownership, a family and a comfortable retirement. For many Americans, however, the American dream has proven elusive. Large segments of American society face tremendous economic and social barriers to the American Dream. Worse, their failure to achieve their dreams is often not for lack of trying the barriers are simply insurmountable. Several authors have discussed the barriers that many people face to the American dream, and their arguments support the idea that the American Dream is little more than a myth. Barbara Ehrenreich discusses both social and economic barriers in Serving in Florida, where she recounts her experiences working as a waitress in the Keys for $2.15 per hour plus tips. This experience highlights one of the major economic barriers to the American Dream many jobs in America pay very little. People who for one reason or another can only find employment in the low wage sector face significant economic hardship. Most have little money saved, so any unforeseen expense is impossible. This clashes with the American Dream in both housing and health care. Most jobs in the low-wage sector do not offer health care plans, leaving workers in those jobs vulnerableShow MoreRelatedThe American Dream Is A Flawed Concept911 Words   |  4 PagesThe American Dream is a flawed concept, a deceptive motivator, which promotes fantasy and unrealistic capitalist goals (ideals) of success, while disregarding the immense costs. The American Dream, conceptualized among early American frontiersm en deeply impacted societal thinking and motivation. America meant â€Å"more†. More ideas, more possibilities, more space, more land, and finally, more success. This concept is timeless for Americans and aspiring American citizens. The American Dream can be brokenRead MoreThe American Dream : A Concept Known By All1465 Words   |  6 PagesThe American Dream The American Dream: a concept known by all, but deciphered distinctly throughout time. Coined by historian James Truslow Adams in his book The Epic of America, the term American Dream was explained as the dream of a land in which life should be better and richer and fuller for everyone . . . (214). People immigrated to America from all over the world in order to enhance their circumstances and eventually achieve this idealistic vision. However, realism has shatteredRead MoreThe Ways in Which Steinbeck Explores the Concept of the American Dream in Of Mice and Men1384 Words   |  6 PagesThe Ways in Which Steinbeck Explores the Concept of the American Dream in Of Mice and Men The American Dream was a dream that nearly everyone had throughout the twentieth century. It was hope for a better life and people believed strongly that it would come true. The main characters in Of Mice Men have a dream which was to get a plot of land and live on it and become self-sufficient. The American Dream was not an achievable goal for many people. Steinbeck shows thisRead MoreGatsby’s Unrealistic American Dream in The Great Gatsby, by F. Scott Fitzgerald960 Words   |  4 PagesThe term â€Å"American Dream† is defined as an idea which believes that all people have the possibility of prosperity and success. The idea first came from James Adams, a noted American writer and historian. He claimed, â€Å"Life should be better and richer and fuller for everyone, with opportunity for each according to ability and achievement.† Therefore, the core concepts of the American Dream were closely linked to hard work and opportunity. However, this idea began to lose its value when people startedRead MoreThemes Of The American Dream In The Great Gatsby1308 Words   |  6 Pages The American Dream can exist through almost anything, including the disbandment of love. The Great Gatsby written by F. Scott Fitzgerald displays the concept of the American Dream through modern Love. In the novel Fitzgerald creates a main portion of characters, Gatsby, Daisy, Nick, and Tom to act as the symbols of this American Dream. Throughout the story Fitzgerald gives his readers a taste of what the chase of an American Dream is mainly seen as, which in the end did not become successful. FitzgeraldRead MoreAmory Blaine : A True American Character1586 Words   |  7 Pages[Course Title] 25 October 2014 Amory Blaine: A True American Character One of the major characteristics of a great novel is its potential to depict characters that are representative of a specific society, its ideology, its conventions, and its worldview. Analyzing from the perspective of characterization, F. Scott Fitzgerald’s novel â€Å"This Side of Paradise† should be considered as one of the greatest novels ever written in the realm of American literature because emphasizing on the development ofRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US societ y. Ambition not only â€Å"killed the cat† butRead MoreThe American Dream As Defined By F. Scott Fitzgerald960 Words   |  4 Pages Sweet Dreams (An Analysis of the American Dream as Defined by F. Scott Fitzgerald in Winter Dreams) In Winter Dreams by F. Scott Fitzgerald, the author describes through a love story the idea of the American Dream. When young Dexter falls in love with Judy Jones, she quickly becomes his dream. However, it will become apparent that Dexter is not Judy’s dream. Although their dreams are very different, this somehow embodies the very idea of the American Dream as a concept that cannot be specificallyRead MoreThe Great Gatsby Passage Analysis1289 Words   |  6 Pagesreflecting on the story of Jay Gatsby following his sorrowful passing. He comments on the concept that in chasing a future dream, individuals are only to be mired back into the past. As the novel ends, Fitzgerald displays powerful utilization of eloquent diction and images of the past to highlight his most essential idea of hopes and dreams; ultimately, Fitzgerald delivers a critique of the classical ‘American dream,’ while also relating similar values to that of the element of money within the 1920 sRead MoreThe American Dream in The Death of a Saleman by Arthur Miller809 Words   |  3 PagesDeath of a Salesman† is the concept of the American Dream. After World War II, as the United States produced more consumer goods, numerous people interpreted the American Dream as the concepts of richness and popularity. Although Miller wrote â€Å"The Death of a Salesman† after World War II, he describes Willy Loman as a salesman, who illustrates that wealth and popularity are not the important concepts that the American Dream represents. The four concepts of the American Dream that Willy fails to point

The Laws Of The Bible - 1238 Words

Without the addition of emotion stories would become harder to enjoy, much like a school textbook. To combat this problem, authors create emotion by using certain words and phrases to engage the reader further into the story. These words and phrases can additionally be used to help readers better connect and understand characters within a story. Hester Gray is an elderly christian lady who values honesty over life. She is a sister to Margaret Lester and a twin of Hannah Gray. Hester lives her life according to the Christian Ten Commandments and believes the rules should not be broken under any circumstances; however, she later learns that her priority over saving her own soul over others is pure selfishness, which unknowingly contradicted†¦show more content†¦Margaret Lester, mother of Helen Lester and sister to Hester and Hannah Gray, is a loving parent who wishes this best for her family. She was diagnosed with a deadly disease called Typhoid leaving her bedridden and quar antined. Due to her quarantine, she is only allowed to see Hester, leaving Helen without a mother. As a result of the abandonment of her daughter she is trapped in a consistent feeling of grief and sorrow. To combat this feeling of loneliness, Margaret and Helen Send love notes to each other as a form of communication. â€Å"She wrote fond little love-notes to her mother, in which she concealed her illness; and these the mother read and reread through happy eyes wet with thankful tears, and kissed them over and over again, and treasured them as precious things under her pillow.† (Twain 13). The unconditional love between a mother and child is one of the strongest relationship bonds that exist. This love is challenged many times throughout the course of life, but can sometimes defeat its struggles which in turn solidify its strength. Sadly, situations, such as the separation or death, is a fear that is too real at times. As a result, it causes a continuous search to once strengthen that love once again from both parties. Every character has a specific set of traits and personalities. A setting can used to exemplify or highlight these traits much like a child s bedroom or a villain s lair. In combination, these two assist in making a character

Acs History Free Essays

Cancer is detrimental to people. It is not just a sip le disease but is also treated as a human killer. It is considered as one of the most serious health problem next to heart disease. We will write a custom essay sample on Acs History or any similar topic only for you Order Now Being defined, cancer is illness on which the cells grow and divide beyond the normal limit, destroy other cells, and even spread this into different part and location of the body. This disease chooses no limit; anyone can have these types of condition. Millions of people suffer from this fatal condition. It was estimated by experts, that after several years, cancer would claim for about 6. 2 million lives including men, women, and even children. Also, according to them, it is possible that there would be more victims affected by cancer globally for the coming years. However, given such fact, there are still many reported cases that successfully passed the tragic of having cancer. That’s why there have been different organizations who want to help the problem and minimize the number of victim of cancer. One of those organizations is the American Cancer Society, which has mire than 3,400 offices worldwide and is located at Atlanta Georgia. Former American Society for the Control of Cancer (ASCC), the American Cancer Society was established in 1913 joined by 15 physicians including business leaders in New York City. It was considered as one of the most unforgettable in the history of New York, for having such organization concern with public health. In the early 1913, cancer was not that known and not often reported to the public and society. Awareness of cancer was very low for that moment. Decease victimizes 75,000 people a year in the United States only cause by the decease itself. People involved in the society knew that they have to make public awareness through proper education and information dissemination about cancer if they want progress†¦ Doctors, nurses, and professionals had advertising campaigns containing articles that educate masses with regards to cancer. There has been a campaign that encourages doctors and physicians to be part of the society as well as the campaign. By 1936, Marjorie G. Illig came up with the idea of a new way to have that progress. The proposal was by creating an organization of new selected volunteers that will promote war against cancer. That was called the Women’s Field Army. First step done was to raise money by using different tactics. Through this, Clarence Little, who was the ASCC’s managing director reported that by 1935, 15,000 people who suffered cancer were in control. By 1938, number of victims of cancer reached up to ten times of the previous. After this, ASCC was renamed by American Cancer Society in the year 1945. 1946, they have risen for over $4 million reserved for the education program of the society. Year 1947, there has been public awareness through showing and releasing ads that indicates the signs of having cancer. This was called â€Å"Cancers Danger Signals†. These includes: there’s a wound that does not heal, thickening in other part of the body most especially in the breast, abnormal bleeding, change or difference on warts, continuous indigestion and cough, and difference in bowel habits. After 10 years, this was changed and was replaced by CAUTION. 1980, Dr Sidney Farber was the first receiver of the Society’s program. Aminopterin was first used for the cure of the disease, followed by the era chemotherapy as another way of treatment for cancer. Through the years, they discovered that smoking is closely associated with the cause of cancer and showed the relevance of cleaning or termed Pap smear, Interferon as fighting drug for cancer and many more. They funded researches for over $3 billion dollars as well for the Novel Prize winner. Middle point of the American Cancer Society was the creation of the logo of the ACS. The sword which symbolizes the continuous fight for cancer and twined serpents symbolizes the prevention of the disease. Now, the organization has established their name which helps and supports the cancers victims. What we discussed is the positive side, now let’s look more about ACS. It was reported that the American Cancer Society is really receiving wealth being â€Å"charity†. From James Bennett, a professor in the course economics at the University of George Mason, declared that in 1988, ACS had a total balance of $410 million and worth $69 million of lands, buildings and equipment and spent only $90 million or just 26 percent of its budget for researches and other medical programs. The balance of the money was used for operating charges which includes salaries for employees, pensions and many more. By 1989, the fund reached up to $700 million and in 1991, trough the beliefs of the Americans that they greatly help in fighting cancer; they shared $350 million which was 6 percent higher than the previous year. Fund of ACS mostly comes from the public, but with the following decades, corporations have also shared to support the program. Then, there exist the American Cancer Foundation mainly created so that ACS can now legally ask for fund in many ways like soliciting. The result of this effort was not wasted but instead a great success. There are millions of fund entered the organization. 1992, there is this certain article who said that ACS is not really for the sake of cancer victims, but instead, for money and wealth. ACS didn’t stop searching way to gather funds. There is continuous fund raising that was said to support the cancer programs and having money at hand for about $750 million and assets. Also at the same year, the Wall Street Journal, author Thomas DiLorenzo declared that ACS owned over $11 million worth of land and real estate and also 56 cars which was owned by the executives and other 45 for the staffs and employees. Having the budget, they only gave its 10 percent for public services. Needless to say, not all money was brought to the cancer victims. Moreover, only 16 percent of the derived fund goes for the direct service of ACS. Where the money goes? Large percent of the fund raised by ACS went to salaries, travel expenses of executives, and many more. The truth is that more than half of the budget goes to the expenditure of the executives and employees. To be exact, that is about 52 percent of the fund raised obviously bigger than where the money should be allotted. There have been appeals for fund raising due to the insufficient fund, but the question is, why there is so much expenditure by top management. Donors and contributors believes that their contributions goes with the treatment of patients suffering from cancer and not for own goods. To achieve progress, there must be proper allocation of budget the aims to protect and help cancer victims. It should be use for different cancer services and programs. Another one, there exists the fund, for researches, they do not focus on the ways on how to prevent the disease but instead promoting drugs that will cure cancer. Through this, people can conclude that they were not really aiming to fight cancer but instead to advertise products that will cure cancer. It seems that the fund supposedly for preventing cancer went to the research of drugs that will cure and later, will be sold to the people. In addition, the way used by ACS for fighting cancer is the â€Å"blame-the-victim† strategy. They continuously blame people rather than educating for a healthy environment unexposed to carcinogens. Their silence with the issue benefited corporations that are large contributors of pollution and carcinogens. Given their promises to wipe cancer 100 percent globally failed to the do so. They were not heard in the Congress even there are lots of opportunities to be heard. ACS continued to fail for responding with the Congress. These are the proofs: 1. 1971, ACS refused the invitation to have their testimony in FDA to ban the used of diethylstilbestrol (DES). 2. ACS disagreed that hair coloring products with dyes can also cause cancer. 3. ACS rejects the Congressional Moratorium which bans the use of saccharin. The continuous rejection of ACS tested their sincerity with the program and the organization for treating cancer. Because of this, there are scientist who declared that ACS was not performing well to prevent people from the elements in the environment that causes cancer. This report of criticism declared that the exposure of people in an environment rich in cancer causing elements resulted human suffered from the disease. What they want to imply is that, ACS should make ways to prevent cancer instead of researching things on how to cure it. Studies showed that exposure to different elements such carcinogens fasten the growth of cancer. What ACS should do is to respond with Congress, and make it as partner of imposing laws that will ban the used of different cancer causing elements. They should not neglect the opportunity to solve the worsening problem of cancer. If they really want to advocate and help people against cancer, they should set objectives that promotes the prevention rather than in the way of curing. In addition, funds gathered should goes on where it should be, because there are lot of people who really want to address this worsening problem. They should not waste the time that the public still trust their name as one of the most charitable organization the helps the public. They have established a good name globally, it should be used well, so that people suffering from the disease receives what they should receive. It’s the life that matters, and life is the issue. We should not sacrifice one for our own sake. Works Cited DiLorenzo, T. J. Uneconomic war on cancer. Journal of Wall Street, March 1992, p. A10. Hall, H. , and Williams, G. Professor vs. Cancer Society. The Chronicle of Philanthropy, January 1992, p. 26. Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities and Wealth. Basic Books, New York, 1994. ACS Inc.. ACS History: http://www. cancer. org/docroot/AA/content/AA_1_4_ACS_History. asp. retrieved November 10,2007 Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities: Hazardous to Your Health and Wealth. Basic Books, New York, 1994. How to cite Acs History, Papers

Consumer Behavior in Virgin Australia

Question: Discuss about the Consumer Behavior in Virgin Australia. Answer: Introduction The customers are the drivers to the organizations growth. They are the buyer of the services or the products offered by the organization; therefore, there satisfaction and brand loyalty is critical in assuring the profitability of the organization. The companies create different customer segments and then direct their marketing strategies towards different customer segments. Market segmentation is also essential in the product development and designing. The companies cannot create products which appeal to all thee customer segments; therefore, it is essential that the companies create different market segments and develop marketing strategies accordingly (Phillips Gully, 2013). In the present competitive market, the acquisition and the retention of the customers is essential as the competitors are implementing different strategies to increase their market share. The competitive companies try to snatch away the share of the other companies to create market dominance. It is necessary that the organization consistently focus on the satisfaction of their customers so that they remain loyal to the organization. The customer satisfaction is also necessary in increasing the brand image of the organization. At present, the companies are commonly using the CSR (Corporate Social Responsibility) to promote the goodwill of the company. The customers are attracted towards the organization which are socially responsible and work for the environment and society (Phillips Gully, 2013). Customer Behavior in Airline Industry The consumer behavior impacts on the purchase trends in the aviation industry. It could be examined that the consumers are concerned about the services provided and the cost of the travel in the airline industry. A large number of customers are concerned about the environmental impact of the travel (Nair, 2013). The services offered to the customers are critical in the selection of the airlines. The customers emphasizes on the boarding and the clearance time, online ticketing and the luggage capacity of the airplane in the selection of the airlines (Soomro, 2012). The service quality in the aviation industry is dependent upon booking, check-in, safety control, boarding and in-flight services to the company. The first step at which the services can be provided by the aviation industry is the booking of the tickets. It creates the impression for the later stages as well as for the organization. If the expectations of the customers are met during this stage, it creates a positive image of the organization. The airline companies can uplift the standard of the services by increasing the security, simplicity and availability of the services. The customers should be able to access the booking system through online mediums, easily book the tickets in a secured manner. The representatives of the organization should also remain available to provide services and solve the queries of the customers (Munroe, 2014). The companies have to take into consideration all the attributes and the preferences of customers to uplift the standard of service offered to the customers. Meeting the demands and the expectations of the customers can result in satisfied customers and increase the customer retention. In the check-ins of the customers, the efficiency and the helpfulness of the employees is considered as significant success factors. The ability to offer the services quickly and effectively results in efficiency of the organization. The helpfulness and efficiency of the frontline employees is important in increasing the overall satisfaction of the customers (Fojt, 2006). The safety control and the safety measure implemented by the organization are also critical in building the perception of high service quality. At this stage, the past experiences of the customers are also essential in developing the perception of customers related to the security. At the time of flight boarding, the average waiting time and the information available to the customers is essential in determining the service quality offered to the customers. In the overall service quality measurement, the services offered to the customers during the flight are the most crucial in determining the customer satisfaction with the overall services. During this time, the most significant factors in the determination of service quality are perceived knowledge, perceived trust induction, perceived helpfulness and perceived security by the customers. When a passenger boards a flight, he expects that the official personnel designated will be knowledgeable regarding the flight timings and route a nd thus inculcate a sense of security. These services are of utmost importance to the customers because if an aviation company will not provide these services, it will directly impact on the consumer perception regarding the quality and the competence of the services regarding the services. The knowledge and security is essential in delivering effective service quality to the customers in the aviation industry (Venkatesh, 2013). At present, there is intense competition among the airline companies to select the most acquire the maximum customers in the air travel. Accordingly, the airlines provide discounts, no frill offerings or excellent services to the customers. There is growing trend among the budget travellers and the business travellers to use the no frill services for short haul or domestic flights. As a result, various domestic flights have emerged which provide short haul services to the customers and offer frequent travel at cheaper costs. The services offered to the customers are also limited however; they do not create any discomfort to the people. The Virgin Group has also merged with the philosophy of offering excellent services to the customers at competitive prices. In Australia, there are a large number of domestic travelers who use no frill services to travel in major cities. These customers prefer to travel in the most cost-effective manner (Virgin Australia, 2017). Customer Segments in Airline Industry The companies in the airline industry adopt extensive strategies to segment their customers according to their willingness to pay. The primary division of the customers is according to their paying capacity. Most of the customers are given different class of seating such as economy class, business class and the first class. In the airlines industry, the customers can be segmented according to their need of travel and their purchasing power. On the basis if the customer intent, the airline travellers can be differentiated as the business travelers and the leisure travelers. The business travelers are the frequent travelers and travel six to twelve times in a year. Demographically, they can be categorized as males in the age group of 30-50. The median income of this group is higher than other travelers. These customers are connected with their families and friends with technology. They are tech-savvy people and commonly use laptops, smartphones and portable GPS. The time is of high imp ortance to business travelers and they can switch the airline due to the long waiting time. The business travelers are also highly sensitive about the services offered to them and peculiar about the facilities (Business Travel News, 2017). The leisure traveler can be characterized by their long duration of stay at foreign places. The demand of the leisure market segment has grown substantially with the increase in the purchasing power of the customers. The major different between the leisure segment and the business segment is the demographics of the leisure travels. Unlike the business travel which is dominated by men, the leisure travelers have appropriate balance between the male and female travelers. There is also difference in the age profile of these customer groups. While the business market segment is concentrated between the travelers in the age-group of 35-55, the leisure travelers comprises of travelers of all age groups. Children as well as young adults in high income group and increased propensity for travel and tourism are major customers in this segment (Papatheodorou, 2016). The Virgin Australia is the second biggest airline of Australia. The company has large customer base of the affluent business travelers. Recently, the company has become the most profitable aviation organization in Australia due to the low oil prices and high domestic airfares. The company provides high quality services to the business travelers to increase the customer retention. The satisfaction of the business travelers with Virgin Australia is 86% which is higher than other leading business organizations. The affluent business travelers are the primary target market for the organization and the company has implemented a number of strategies to exploit it. It has increased the number of domestic flights between different business destinations (Roy Morgan Research, 2013). An airline agency can distinguish itself by the product differentiation or cost leadership. In the aviation industry, the product differentiation can be achieved by providing effective services to the customers. The aviation companies can provide services at different situations to increase the customer satisfaction. The companies can also differentiate by offering low cost to the customers. At present, a large number of companies are using the cost leadership strategy to attain competitive advantage. The no frill flights are an extension of this strategy (Schermerhorn, 2010). Customer Satisfaction and Loyalty In the present competitive epoch, the companies are mostly competing upon the services offered to the customers. The focus of the companies is on providing excellent services to the customers to increase the customer loyalty. Virgin Airlines is the most common example of customer-centricity wherein the employees of the organization are focused on creating pleasant and fun experience for the customers. It uses the top-notch planes, competitive fares, excellent services and providing fun and innovative amenities to the customers. Due to the excellent services provided by the company, it is named Worlds Best Domestic Airline for the eighth year in a row. It aims to create a guest-centric travel experience in which the travel experience in every flight is enhanced through better design, technology and excellent services. The designing of the website is also conducted in such a manner so that it promotes the fun spirit and excellent services provided by the organization (Virgin Australia, 2017). The self-help section of the company is also extensive and the customers can find updates related to the bookings of hotels, vacation packages or the rental cars. The schedule of the fights and related information such as cabins, food selection is provided at the website of the organization. The website of the company is designed using the color themes of purples and reds which reflect the fun and cool image of the organization. Virgin Australia is a part of the Virgin Group headquartered in the UK. It is a small company with high presence in the UK and Australian market. Therefore, it is a limited digital marketing budget in comparison to other airlines. The company has to conduct its marketing in its limited budget. Moreover, it is a budget airline and the customers of the airlines travel only once or twice in a year. Therefore, it is important that the company implements effective marketing strategy to establish long-term relationships with the customers. The employees are also ef fective in creating social trends which attracts the customers towards the organization (Popick, 2017). Conclusion The customers are the buyers of the services or the product and play a vital role in the product development and the development of the marketing strategies. The market of the aviation industry can be differentiated in business travelers and the leisure travelers. The business travelers are in the age group 30-50 and comprises of mostly males. The travelers are concerned about their time and budget. They want excellent services at the cheapest prices. On the other hand, the leisure travelers are the people who travel less often by flights. This customer target group includes the people in different age and gender. The most lucrative customer segment of the company is the affluent business travelers who are willing to pay higher prices for excellent services. The company has implemented different strategies to address the needs of this customer segment. It includes providing excellent services at the time of boarding or in-flight. The company also promotes free and casual spirit. The website of the company is also flexible and user friendly which shows the commitment and the customer-centricity of the organization. References Busines Travel News. (2017). Understanding Your Travel Population. Retrieved from 5 April 2017 from https://www.businesstravelnews.com/uploadedFiles/White_Papers/BTN_Concur_0412_FINAL.pdf Fojt, M. (2006). The Airline Industry. Emerald Group Publishing. Munroe, C. (2014). Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline Industry: Case Study: Norwegian Airline. GRIN Verlag. Nair, B. (2013). A Study On The Attitudes And Buying Behavior Of Air Travelers In Contributing To A Sustainable Environment. International Journal of Engineering and Management Studies 4(1), 11-15. Papatheodorou, A. (2016). Aviation and Tourism: Implications for Leisure Travel. Routledge. Phillips, J.M., Gully, S.M. (2013). Organizational Behavior: Tools for Success. Cengage Learning. Popick, J. (2017). How Virgin Atlantic's Marketing Nails It. Inc. Retrieved from 5 April 2017 from https://www.inc.com/janine-popick/how-virgin-atlantics-marketing-nails-it.html Roy Morgan Research. (2013). Domestic business travellers most satisfied with Virgin Australia. Roy Morgan Research. Retrieved from 5 April 2017 from https://www.roymorgan.com/findings/domestic-business-travellers-satisfied-with-virgin-201308280121 Schermerhorn, J.R. (2010). Management. John Wiley Sons. Soomro, Y.L. et al. (2012). Factors Effecting Consumer Preferences in Airline Industry. Far East Journal of Psychology and Business, 7(1), 63 79. Venkatesh, N. (2013). A study on changing consumer preference and satisfaction levels towards the Budget Airline, Tiger Airways and Air Asia; Competitive Prospective. International Journal of Management 1(6), 6-18. Virgin Australia. (2017). Home Page. Retrieved from 5 April 2017 from https://www.virginaustralia.com/uk/en/ Ward, C. (2015). In-flight insight: The key to customer experience at Virgin Atlantic. Retrieved from 5 April 2017 from https://www.mycustomer.com/service/channels/in-flight-insight-the-key-to-customer-experience-at-virgin-atlantic